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25. nPower Personal Energy Generator
22. Xeros Waterless Washing Machine
21. Recompute: The Cardboard Computer
20. Powermat Wireless Battery Charger
19. Samsung Water-Powered Battery
18. Camaro: Tranformers Edition
16. The Honda Bicycle Simulator
15. Panasonic 50-inch 3D 1080p Plasma TV
12. 2010 Brabus Mercedes-Benz Viano Lounge
9. V12 Dual-Touchscreen Notebook
5. Microsoft Xbox360 Project Natal
2. Corrugated Cardboard Laptop Case
This logo doesn’t seem to hide much at first sight, but it gives you a little insight in the philosophy behind the brand. First of all, the yellow swoosh looks like a smile: Amazon.com want to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning that this store has everything from a to z.
Fedex
This is probably one of the best known logos with a hidden meaning. If you look closely, you’ll see an arrow that’s formed by the letters E and x. This arrow symbolizes speed and precision, two major selling points of this company.
Continental
Continental is a manufacturer of tyres. You could actually see this in their logo, because the first two letters create a 3-dimensional tyre.
Toblerone
Toblerone is a chocolate-company from Bern , Switzerland . Bern is sometimes called ‘The City Of Bears’. They have incorporated this idea in the Toblerone logo, because if you look closely, you’ll see the silhouette of a bear.
Baskin Robins
The old logo of Baskin Robbins had the number 31 with an arc above it. The new logo took this idea to the next level. The pink parts of the BR still form the number 31, a reference to the 31 flavours.
Sony Vaio
Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning? Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal.
Carrefour
Carrefour is one of the biggest European retailers, and it’s also French for “crossroads”. The logo symbolizes this word via two opposite arrows. They also added the first letter of the name, because if you look closely you’ll see the letter C in the negative space between the two arrows.
Unilever
Unilever is one of the biggest producers of food, beverages, cleaning agents and personal care products. They produce a huge amount of different products and they wanted to reflect this in their logo. Each part of the logo has a meaning. For example: the heart represents love, care and health - feeling good, a bird is a symbol of freedom. Relief from daily chores – getting more out of life.
Formula 1
At first, this logo might not make much sense. But if you look closely, you’ll see the number 1 in the negative space between the F and the red stripes. I also love how this logo communicates a feeling of speed.
Sun Microsystems
The Sun logo is one of the most famous ambigrams in the world. You can read the brand name in every direction; both horizontally and vertically. This logo was designed by professor Vaughan Pratt of the Stanford University .
NBC
The NBC (National Broadcasting Company) is one of the biggest American television networks. I think most of you have already seen the peacock in this logo. The peacock has 6 different tail feathers, referring to the six divisions at the time that this logo was created. The peacock’s head is flipped to the right to suggest it was looking forward, not back.
Some modifications are minor; others can result in an almost entirely different logo. In this article, we will look at some logos from well known companies and see how they have changed throughout the history of the company.
Google’s first logo was designed by Sergey Brin using the free graphic design application, GIMP. Later that same year Google added an exclamation similar to that in use by Yahoo! Finally in 1999, Ruth Kedar, a Consultant Art Professor from Stanford created the logo that is still in use to this day.
Canon was originally known as Kwanon and the original logo used a unique typeface never before seen in Europe or North America. The logo then underwent a huge change before the rename in 1953. The current logo styling is clearly rooted in this logo and although it has been through more changes since then, it looks very similar.
Pepsi have made an unbelievable number of changes to their logo over the years making it the perfect example to end on. The 1905 logo is a little easier on the eyes than the 1898 version. The 1940 logo sports a cleaner look. The 1950s logo introduces the well-known red, white, blue colour scheme which hasn’t changed since.
Pepsi have made many changes to their logo to keep it modern and not all of them have been received well but it’s almost guaranteed they will continue to update the logo to meet future design standards.
Volkswagen’s history dates back to 1930’s Nazi Germany. Volkswagen translates to ‘people’s car’ which defines what the brand is all about; a car manufacturer that designs cars with affordability in mind whilst not compromising on quality. In the 1939 logo, the design somewhat resembles a swastika. Finally, the current logo follows the pattern of most modern logos by adding a gradient effect etc.
BMW is a leading German car manufacturer which was originally founded as an aircraft company. BMW supplied planes to the German army throughout world war one before having to their change strategy at the end of the war. They moved on to making railway brakes, motorcycles and cars. The core design of the logo itself has remained more or less the same with the current logo using a gradient to give a modern look; the same technique used by the current apple logo.
The next revision uses bolder letters and circle outlines. BMW then loses the gold in exchange for white. The weight of the text is reduced and the size of the circles changed. The next logo uses the same font as the logo in use today. As explained earlier, this is the ’54 logo modernized.
Nike is a leader in sportswear fashion and has a logo that could be recognized a mile away. Its simplistic design has allowed it to remain modern over the years with very few changes. Caroline Davidson designed Nike’s logo in 1971 for $35. The first change came in 1978 when the text was lifted so that it didn’t overlap the swoosh. The 1978 is probably the best known of the logos. The current logo removes the text leaving only the famous Nike swoosh.
Paul Allen and Bill Gates founded Microsoft (Micro-Soft) in 1975… within the year they lost the hyphen. The 1982 – 1987 logo featured the oddly shaped ‘O’ which was known by employees as the ‘blibbet’.
Microsoft changed its logo in 1987 to a version that didn’t include the ‘blibbet’. This sparked a former employee to campaign to ‘save the blibbet’. Scott Baker created the newer logo with a slash in the O. This became known as the ‘pac-man’ logo. Microsoft is another example of logo’s changing with the times. It’s clear that the 80’s style logo wouldn’t fit in today.
Apple is an iconic brand with an unmistakable logo but that wasn’t the case in 1976. Apple’s first logo was a picture of Isaac Newton sat under an apple tree. The logo was designed by Ronald Wayne who held a 10% stake in the company which he sold a mere two weeks later. In the same year, Steve Jobs came to the conclusion that the logo was to blame for slow sales and commissioned an agency to design a new logo. The agency designed the striped apple logo which was in use until 1999. Finally the current logo drops the stripes for a monochromatic modern look.
Ford was founded in 1902 under the name Ford & Malcomson, Ltd. In 1903 it was renamed to Ford Motor Company which is shown in the first logo. The 1909 logo has a font resembling the one that is currently in use; both logos shown are simplistic in comparison to the 1912 revamped version. In the same year the logo was replaced with a design incredibly similar to the latest version.
15 years later, Ford changed its logo along with the launch of the ‘Model A’ car. Ford’s current logo is known as the ‘Centennial Blue Oval’. Ford is the perfect example of the evolution of a logo as there are many revisions made over a period of many years demonstrating how logo’s need to change with the times.
The examples above show how company logos transform and adapt with the times and will continue to do so in order to ensure the companies continue to appear modern.