THE NUMBER ONE PURPOSE OF A RESUME The resume is a tool with one specific purpose: to win an interview. If it does what the fantasy resume did, it works. If it doesn't, it isn't an effective resume. A resume is an advertisement, nothing more, nothing less.
A great resume doesn't just tell them what you have done but makes the same assertion that all good ads do: If you buy this product, you will get these specific, direct benefits. It presents you in the best light. It convinces the employer that you have what it takes to be successful in this new position or career.
It is so pleasing to the eye that the reader is enticed to pick it up and read it. It "whets the appetite," stimulates interest in meeting you and learning more about you. It inspires the prospective employer to pick up the phone and ask you to come in for an interview.
Why do I need a Powerful Resume
Building a powerful resume is asking to build a personal brand. A good Cv is like a positioning tool to right-position and promote your personal brand. It's the first touch point with your prospective recruter's and hence needs to be handled smartly and with great degree of care. It helps you ge an edge in a higly competitive and crowded selection process and can help for right career changes or up-word movements. Last but not the least, a smart CV will create a favourable mental predisposition with your interview panel and allow the interview discussion to be steered in the direction you want it to go.
This, to me, is very critical for interviewers and interviewees alike, as too much time is wasted in trying to find faults/gaps, interogate or indulging in a surface level show of one's knowledge and capabilities.
It's vital that the words used in your CV really make the reader want to meet you and invite you to that all-important interview.
Your CV is your sales document to a recruiter/employer and if it fails to sell you then it will probably end up in the bin and hence no interview. Having said that let me share a balancing perspective.
Your personal brand strategy and criticality of building a good CV depends on the demand - supply situation as well.
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